O storytelling e a inteligência artificial (IA) são duas forças poderosas que, quando combinadas, podem criar campanhas de marketing extraordinárias. Marcas que souberam integrar essas duas abordagens têm conseguido engajar seus públicos de maneiras inovadoras e impactantes. Neste artigo, analisaremos estudos de caso de marcas...
Numa manhã quente e ensolarada, os participantes da grande convenção de vendas da Janssen, uma das maiores farmacêuticas do Brasil, chegaram ao local do evento. Os vendedores, todos acostumados com a rotina de convenções anteriores, preparavam-se mentalmente para um longo dia de apresentações repletas de...
| Cookie | Duração | Descrição |
|---|---|---|
| __zlcmid | 1 year | __zlcmid is a cookie set by Zopim to help identify a user's chat session between page loads. |
| Cookie | Duração | Descrição |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_gtag_UA_54378232_1 | 1 minute | Set by Google to distinguish users. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _rdtrk | 9 years 8 months 26 days 6 hours | Used by RD Station to keep a list of all pages a visitor accessed within the domain even before conversion. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| rdtrk | 1 year | Used by RD Station to keep a list of all pages a visitor accessed within the domain even before conversion. |
| Cookie | Duração | Descrição |
|---|---|---|
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duração | Descrição |
|---|---|---|
| __rd_experiment_version | session | No description available. |
| __trf.src | 1 year | No description available. |
| _pk_id.a0a1b3f7-fc36-4123-a904-c9366e93302d.df6a | 1 year 27 days | No description |
| _pk_ses.a0a1b3f7-fc36-4123-a904-c9366e93302d.df6a | 30 minutes | No description |
| hotid | 49 years 3 months 11 days | No description available. |
| wpcom_highlander_3pc_check | session | No description |
