O storytelling é uma das técnicas mais eficazes no arsenal de um profissional de marketing. À medida que avançamos no entendimento dessa arte, fica claro que não basta apenas contar uma história; é preciso contar a história certa, da maneira certa, para o público certo....
A evolução da tecnologia tem trazido novas formas de contar histórias, e a inteligência artificial (IA) está no centro dessa revolução. As narrativas interativas, que permitem ao público influenciar o desenrolar da história, estão se tornando cada vez mais populares graças ao poder da IA....
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