O storytelling e a inteligência artificial (IA) são duas forças poderosas que, quando combinadas, podem criar campanhas de marketing extraordinárias. Marcas que souberam integrar essas duas abordagens têm conseguido engajar seus públicos de maneiras inovadoras e impactantes. Neste artigo, analisaremos estudos de caso de marcas...
Aqui na empresa, falamos sobre contar histórias poderosas de manhã, à tarde e à noite. Usamos histórias para ajudar um político a contar melhor uma história, um CEO com sua apresentação e um autor para elaborar uma trama que pode abalar a sociedade como a...
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