Como você pode usar o storytelling para vender? Contar histórias pode ajudá-lo a atingir suas metas de vendas mais rapidamente. Funciona porque as pessoas adoram ouvir sobre personagens que enfrentam e superam desafios.É o que torna, por exemplo, uma palestra TED viral, ou ainda o motivo...
Em momentos como esses, onde a incerteza impera, é comum que nossos clientes procurem conversar mais em busca de conselhos fundamentados, baseados em algo que não seja emoção crua e adivinhação, e o Storytelling é a ferramenta certa para aumentar a confiança.Certa vez um conhecido...
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